What is SEO(search engine optimisation) and why it is needed for our blog.


WHAT IS SEO (SEARCH ENGINE OPTIMISATION) ANY WHY IT IS NEEDED FOR OUR BLOG.

Search engine optimization or SEO can be defined as  a set of rules that can be followed by website or blog owners to optimize their websites for search engines and thus improve their search engine rankings. 

WHY SEO IS NEEDED FOR OUR BLOG. 

Seo is needed for our blogs for a numher of factors. Since in todays competitive market Search engines serve millions of users per day looking for answers to their questions or for solutions to their problems.
So its must for your blog that your blog should be visible to the users whenever thet search anything related to your keyword. Since there ars milions of websites and blogs containing the same article what your blog has so its not possible that whenver anyone searches anything your site would be displayed. For that you have to do seo that is to optimise your site and make it friendly to search engines so that your sites ranking may be increased and would appear in first page of search engines whenever anyone searches for keywords related to your blog or article. 

Here are few of the factors why seo is important for your blog – 

  • Most of the  search engines users more often click on one of the top 5 suggestions in the results pages (SERPS), so to take advantage of this and gain visitors to your web site or blog you need to in the top positions.

  • Users trust search engines and having a presence of your blog in the top positions for the keywords the user is searching, increases the web site’s trust.
TYPES  OF SEO-

There are 2 types of seo. 
1- ON PAGE SEO
2- OFF PAGE SEO

ON PAGE SEO – On page seo is something that you do with your blogs or customise your blog to make it seo friendly.

Here are some of the points how to do on page seo with your blog-
1.TITLE – Your title should be relevant and unique and should contain the keyword of the topic you are writing in your article. 

2.DESCRIPTION – Give a suitable description or meta tag for your article. Dont repeat the title in the description. Keep the description short and dont use too many keywords. 

3.PERMANENT LINK STRUCTURE – The permanent link structure is a term used to describe the format of URLS for pages (categories/tags) or individual posts of a web site.
It is shown in the browser address bar and in the search results (below the page title).

Make url of your articles simple and easy to understand..
Use – to seperate words.
Keep it short simple and descriptive. 
4.DEVIDE YOUR BLOG POSTS IN CATEGORIES- Your blog posts should be devided in categories. For example if your are writing something on android devices, label it as android devices and if sometimg on pc so label it as pc and keep the categories at the top of your blog so that the user would find it easy to navigate.
5.INTERNAL LINKS – Redirect the user from one article of your blog to other article by including the links of other articles of your blog.Do this only when your one article is related to the other article of your blog.. 
6.TEXT FORMATTING – Use headings and sub headings and also paragraphs. Use bold and italics as well to attract users attention. 
7.PAGE SPEED – Increase the page speed by removing unnecessay plugins and large sized images and javascript. Use tools that are available to analyse your pagespeed of your website. 
The website that loads faster – 
  • Rank better in search results
  • Get more page visits per user
  • Get more conversions
8.ADD SITEMAP OF YOUR SITE ON SEARCH ENGINES – It has already been mentioned in chapter 11 how to add sitemap of your site on search engines. Read chapter 11


OFF PAGE SEO – Besides making changes to your website or blog to increase its search engines rankings you also need to do off page seo..
.
Off-site SEO is generally known as link building but it would be better  to use the term web site promotion since a proper way to promote website involves much more methods and techniques than building links

Here are some of the steps to do off page seo-

 Make your website or blog as seo friendly so that the search engine robots would easily crawl your website. Use the tool known as SEMrush that will pick and tell you about all the issues that you should fix on your website to make it seo friendly.

1.GIVE ANSWERS ON QUORA..

I think noone would have written this before on their blog that quora can give a traffic to a blog. It definately can. This is my personal experience. So what you have to do, just giving answers on quora wont gain you traffic. So find questions on quora of the topic you have already written on your blog and write some points in the answer and give the link of your article. This would gain you much traffic and if your content is good, the visiter will surely follow your blog or subscribe to your blog for sure and will visit again. Everyone knows content is king,if you have great content to your blog. No one can stop your site to gain traffic..

2.BLOG COMMENTING

You can create backlinks of your blog by commenting on other websites articles and putting the link of your own blogs article at the end of the comment. You can do this time and time to one website to other.

3.WRITE GUEST POST AND ALSO HAVE A GUEST POST PAGE TO YOUR BLOG SO THAT OTHER CAN ALSO GUEST POST ON YOUR BLOG.

Guest post is something that can bring a huge amount of traffic to your blog. Also you should allow others to do guest post on your blog to give your blog more exposure.Guest post on websites that have good rankings and huge traffic and add a dofollow link of your blog. Doing guest post and also allowing guest post on your blog can increase your blogs traffic to great extent.

4.GET IN TOUCH WITH SOCIAL MEDIA.

Share and promote your articles on social media such as facebook, twitter, linkedin, pintrest, google plus and many more. Create pages of your blog on these social media and place the link on your blog.

5.FORUM COMMENTING – Comment on forums that is related to your articlez and give a link of your article in your comments.


6.ARTICLE SUBMISSIONS- Submit your articles to article submission sites. Some of the article submission sites are –

Goarticle.com
Articledashboard.com
Buzzle.com 
Etc
This sites collect articles and allow a bio section that contains links to your blog. 

7.ADD DO FOLLOW LINKS OF ARTICLES OF YOUR BLOG THAT ARE CO RELATED TO EACH OTHER..


Apart from all these seo techniques keep in mind that CONTENT IS KING and if your content is awsome, no one can stop you to gain traffic for your blog.

SEMrush


1 Comment

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